Portfolio

Selected work

Case studies focused on architecture, execution, and measurable operating outcomes.

Jobber

Semantic layer for governed self-serve analytics

Problem: Analytics consumption needed to scale without metric drift, duplicated logic, or disconnected AI experiences.

Impact: Stronger metric consistency, better self-serve foundations, and a clearer path for AI agents to work from governed analytics assets.

Established reusable modeling and data-asset maturity standards.
Designed semantic layer patterns for BI tools, business systems, and AI agents.
Connected governance practices to how teams define, discover, and reuse business logic.

Backlight

Problem: Data delivery was too slow and inconsistent for the needs of a modern analytics function.

Impact: Reduced data modeling and delivery time by more than 80% within the first few months.

Implemented a modern ELT architecture.
Created modeling standards and framework documentation.
Built a roadmap that aligned engineering execution with analytics delivery priorities.

Vidyard

Problem: Freemium and Pro motions needed stronger systems, data flows, and account intelligence to surface monetization opportunities.

Impact: Unlocked more than $15M in ARR opportunities and supported operating scale during company growth.

Architected self-serve GTM systems across product usage and account intelligence.
Implemented modern warehouse, ELT, and reverse-ELT patterns.
Managed the business systems portfolio and cross-functional technical delivery.