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Portfolio

Selected work

Case studies focused on architecture, execution, and measurable operating outcomes.

Jobber

Enterprise semantic layer for governed AI and analytics consumption

Problem: Analytics and AI consumption needed to scale from trusted metric definitions instead of duplicated logic, disconnected dashboards, or unsafe direct access to business data.

Impact: Established a stronger foundation for consistent metrics, governed self-service, and AI-driven data consumption from approved enterprise definitions.

  • Architected and delivered an enterprise semantic layer using Cube as a governed source of truth for business metrics.
  • Exposed trusted metrics through a Model Context Protocol interface for standardized consumption by AI agents, LLM-powered applications, conversational analytics, and self-service dashboards.
  • Connected governance practices to how teams define, discover, reuse, and safely consume business logic without disclosing confidential internal architecture or company data.
  • Semantic layer
  • Cube
  • Model Context Protocol
  • Governance
  • AI-ready analytics
Backlight

Analytics modernization and ELT acceleration

Problem: Data delivery was too slow and inconsistent for the needs of a modern analytics function.

Impact: Reduced data modeling and delivery time by more than 80% within the first few months.

  • Implemented a modern ELT architecture.
  • Created modeling standards and framework documentation.
  • Built a roadmap that aligned engineering execution with analytics delivery priorities.
  • ELT
  • Modeling standards
  • Analytics engineering
  • Delivery acceleration
Vidyard

Revenue systems and product-led growth architecture

Problem: Freemium and Pro motions needed stronger systems, data flows, and account intelligence to surface monetization opportunities.

Impact: Unlocked more than $15M in ARR opportunities and supported operating scale during company growth.

  • Architected self-serve GTM systems across product usage and account intelligence.
  • Implemented modern warehouse, ELT, and reverse-ELT patterns.
  • Managed the business systems portfolio and cross-functional technical delivery.
  • Revenue systems
  • Reverse ELT
  • Salesforce
  • Product-led growth