Writing

Ideas you can put to work.

Frameworks, diagrams, and the reasoning behind them.

Leadership / September 2026

The Decision Matrix

Direction flows down. Teams decide within their commitments. TPMs keep the chain connected.

Explore the framework →
01VP2–3 year direction
02DirectorAnnual outcomes
03ManagerProject commitments
04EngineerImplementation decisions
Authority moves down. Exceptions return to the owner of the affected commitment.

A lesson from building

A good product needs more than good engineering.

What I used to believe

The product would sell itself.

Build something well and people will see its value.

What I learned

Marketing and selling are part of the work.

Understand the customer, make adoption easier, and demonstrate the value.

  1. 01

    Think like the customer

    Understand their needs and friction.

  2. 02

    Make it easier

    Design around the way they use the solution.

  3. 03

    Show the value

    Explain how it makes their life better.